Our process
Your answers drive the build. Your portal shows you everything.
This isn't a fresh experiment on your dime. It's a proven, repeatable system — your questionnaire feeds a build engine we've already battle-tested on our own practice.
Step by step
Six phases. Clear owners. No mystery.
Every phase has a deliverable you can see, and most of them live in your client portal — the same portal system we build for your families.
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Strategy call & honest review · days 1–3
A free 30-minute call. If you have an existing site, we review it live — what's working, what's costing you leads, and what we'd do first. You keep the written review either way.
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Guided intake questionnaire · days 1–3
You get a portal login and a structured questionnaire: locations, services, payers, clinical leadership, brand, portal scope. Every answer maps to a build decision — services become pages, payers become insurance content, your team becomes the trust spine. It autosaves; finish it in one sitting or five.
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Scope & sign · days 3–5
We return a firm, itemized proposal. This is also where we settle the HIPAA question once: if clinical data will flow through a portal, a signed BAA and defined security posture come first — priced honestly, not discovered at launch.
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Mockups in your portal · days 5–20
Pixel-accurate homepage and key-page concepts appear in your portal in desktop and mobile frames. You comment, we revise. Nothing gets built until you've seen it and said yes.
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Build + QA gate · days 10–30
Pages assemble from the proven component library, skinned to your brand tokens. Before launch, every build passes the same gate: WCAG 2.2 AA contrast and keyboard checks, schema validation, BACB-compliant testimonials, unique copy, Core Web Vitals on mobile, and clinical review of every clinical claim.
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Launch & grow · launch day + ongoing
Every old URL gets a 301 redirect so you don't lose rankings. DNS, Google Business Profile, analytics, and call tracking come live together. Then the growth work starts: content cadence, local SEO, reviews, speed-to-lead.
The QA gate
Nothing launches until it passes. No exceptions.
Accessibility
- Every text/UI color pair verified ≥ WCAG 2.2 AA
- Full keyboard navigation, visible focus, skip links
- Reduced-motion honored; no autoplay anywhere
- Plain language; zooms to 300% without breaking
SEO & schema
- Schema validates — and only honest markup, no spam-flag risk
- Unique copy on every page — never recycled across clients
- Sitemap submitted, Business Profile live, NAP consistent
Migration safety
- Every old URL 301-mapped — no orphaned pages, no 404s
- Rankings and Search Console monitored 2–4 weeks post-launch
Compliance
- Testimonials follow BACB Code 5.07–5.09
- Clinical copy approved by a credentialed reviewer
- BAA signed before any PHI-touching feature ships
Why it's repeatable
We productized the build — so you get senior-level work at component prices.
Behind every build is one shared engine: a warm-clinical design system with verified accessible color tokens, a 14-component conversion library, an SEO playbook built from a national crawl of ABA sites, and a compliance rulebook covering BACB advertising rules and HIPAA scoping.
What's never shared: your copy, your photos, your brand, your rankings. Every client gets unique content tied to their own clinicians — we don't cross-link client sites or recycle paragraphs between them. That discipline protects your SEO as much as ours.
What you own at handoff
- Your domain and DNS — registered to you
- Your Google Business Profile — you're the owner
- Your site and content — fully exportable
- Your analytics and Search Console data
If we ever part ways, everything keeps working and everything is yours. That's the deal.
See the process from the inside.
The first step costs nothing: a strategy call and an honest review of where you stand today.